“Inplexmedia built the Neofit brand from a name and an idea. Within 9 months we hit ₹4Cr/month — and the brand was the reason retail buyers took our calls.”
Service / Branding & Identity Design
Build a brand customers remember — and a business they choose first.
We design meaningful brand systems for D2C, SaaS, and fintech companies that need to look as serious as they are. Naming, logos, identity systems, packaging, and brand guidelines — built to scale, ruthlessly tied to your numbers.
/ logo
N
Neofit
est. 2024
/ palette
C6FF3D · 8B5CF6
/ typography
Aa Bb
Space Grotesk · DM Sans · Display + body system, four weights, optimized for every screen.
/ packaging
NEOFIT PlantWhey · 1kg
Branding work across
What we fix
When your brand is holding you back.
Most brands don't have a quality problem. They have a clarity problem. Customers don't remember them, can't tell them apart, and don't trust them at first glance. Here's what that looks like — and what we do about it.
/ 01
Customers can't remember you.
Your brand name, logo, or tagline blends into a hundred others. Word of mouth dies because there's nothing distinct to repeat.
/ 02
You look smaller than you are.
The product is serious, the team is serious — but the brand looks like a side project. Bigger competitors win the trust battle before pricing even comes up.
/ 03
Your visual identity is inconsistent.
Different fonts on the website, deck, and packaging. Five shades of “your brand color.” Every new asset starts from scratch — and looks like it.
/ 04
Marketing creative looks generic.
Without a system, every ad and social post is reinvented. Performance suffers because nothing compounds — your audience never starts recognizing you.
/ 05
Premium pricing feels impossible.
You know your product is worth more, but the brand doesn't carry it. Discounts become the only lever, and margins disappear.
/ 06
Investors don't take you seriously.
Your deck and website tell two different stories. The brand reads pre-seed even when the metrics read Series A. Funding conversations get harder than they should be.
What we deliver
The full identity stack, built to scale.
Every engagement is shaped to your stage and budget. These are the building blocks — pick the ones that move your numbers.
/ 01
Brand strategy & positioning
Audience, competitor, and market research that defines exactly who you are, who you serve, and what makes you the obvious choice.
/ 02
Logo & wordmark design
Custom marks, wordmarks, and monograms that work at every size — from favicon to billboard. Built for animation, packaging, and merch from day one.
/ 03
Complete identity systems
Color palette, typography, photography direction, illustration style, motion principles. Everything your design and marketing teams need to ship without re-inventing.
/ 04
Brand guidelines documentation
A real, usable guidelines doc — not a 60-page PDF nobody reads. Web-first, version-controlled, with examples teammates can copy and ship.
/ 05
Packaging & product branding
Packaging that earns shelf space. Print-ready files, dieline approval, and pre-launch retail testing for D2C, FMCG, wellness, and lifestyle brands.
/ 06
Social media brand kits
Templates, asset libraries, and ready-to-ship creative systems for Instagram, LinkedIn, and YouTube. Your team posts faster, your feed looks intentional.
Real work
Pick a category. See the work.
Every brand build ships these five layers. Click a tab to see what each one looks like.
Logo systems
Primary mark, wordmark, monogram, plus animated and stacked versions. Built to work at favicon size and on a billboard.
N
Neofit
/ Wellness · D2C
A
Ajnabi
/ Fintech · B2C
H
HomesOkay
/ PropTech
S
SquadTrader
/ SaaS
Identity systems
Color palettes, typography stacks, photography direction, illustration libraries — the rules that hold the brand together.
Aa Bb
/ Neofit · System
Ag Be
/ Ajnabi · System
Mm Nn
/ HomesOkay
Sq Tr
/ SquadTrader
Packaging design
Print-ready packaging for D2C, FMCG, wellness, and lifestyle brands. Dieline-approved, retail-tested, ready for the press.
Neofit
Plant Whey
1kg · Vanilla
/ Neofit · Whey 1kg
Ajnabi
Premium Card
Welcome Kit
/ Ajnabi · Welcome Kit
Skinkit
Day Cream
50ml · Lavender
/ Skinkit · Cosmetics
Maverick
Cold Brew
330ml · Roast
/ Maverick · Beverage
Web pages & guidelines
A launch landing page and a living, web-first brand book. Examples your team can copy. Rules they actually want to follow.
NEOFIT Plant
Buy now
/ Neofit · Landing
Brand Book / 01
Voice & tone
A
B
C
D
/ Brand Book · Web
Ajnabi app
Get app
/ Ajnabi · Landing
Guidelines / 04
Color system
1
2
3
4
/ HomesOkay · Tokens
Like what you see? Get a free brand audit in 24 hrs.
WhatsApp nowHow we work
A 5-step process, shaped around your launch.
01
Discovery & audit
Founders, customers, market, competitors. We learn what makes you uncopyable.
Week 102
Strategy & positioning
Brand promise, voice, narrative. The story before the visuals.
Week 203
Identity creation
Logo, palette, typography, photography. 2 directions, 1 chosen, refined together.
Weeks 3-504
System build-out
Guidelines, asset library, social kit, packaging applications.
Weeks 5-705
Launch & handoff
Brand reveal, team training, 30 days of post-launch support.
Week 8+Featured projects
Founders we shipped real outcomes with.
Two recent brand builds. Different industries, different starting points, same playbook — strategy first, identity second, system always.
Neofit — a wellness brand built to earn shelf space.
A wellness D2C built on real ingredients. Naming, full identity system, packaging across 5 SKUs, and a launch landing page — all shipped as one cohesive brand.
64
/ Brand assets
5
/ SKUs designed
8wk
/ Build time
Ajnabi — a fintech rebrand that finally felt premium.
A fintech app breaking out of generic neobank visuals. Brand voice, identity system, and welcome kit — built to land somewhere between premium card and Gen-Z native.
38
/ Brand assets
2
/ Directions explored
5wk
/ Build time
Why founders pick us
No surprises. Just shipped work.
You own everything
100% IP transfer on final payment. Source files, fonts, the lot.
Fixed timelines
3, 5, or 8-week sprints. We back-time to your launch date — no scope creep.
No contract lock-in
Pay per project. Stay if it works. Walk if it doesn't. Your call, every time.
Post-launch support
30 to 90 days of support after delivery. Tweaks, file requests, team training.
What founders say
They came for a logo. They left with a business.
Real founders, real outcomes. Pulled from our most recent branding engagements.
Investment · Limited launch pricing
Three packages, one outcome.
Pricing shown reflects our current launch promotion. Original rates apply after the cycle ends.
/ 01 Launch
Launch essentials
For early-stage founders who need a sharp brand to ship fast and start selling.
★ 50% off
₹14,999₹7,499
3-week delivery · 1 founder workshop
- Brand strategy fundamentals (positioning, voice, audience)
- Custom logo + 2 lockup variations
- Color palette + typography system
- Mini brand guidelines (10 pages)
- Social media starter kit (10 templates)
Most popular
/ 02 Scale
Scale-ready system
For funded startups and growing D2C brands that need a complete identity system to compound.
★ 48% off
₹24,999₹12,999
5-week delivery · Full strategy sprint
- Everything in Launch, plus —
- Deep market & customer research
- Full identity system (illustration, photo, motion)
- Web-first brand guidelines (40+ pages)
- Packaging design (1 SKU + dieline)
- Social kit + ad creative templates (30+)
- 30 days of post-launch support
/ 03 Flagship
Flagship build
For Series A+ companies and ambitious launches that need a market-defining brand.
★ 50% off
₹34,999₹17,499
8-week delivery · Embedded team
- Everything in Scale, plus —
- Naming & verbal identity (taglines, tone bible)
- Multi-SKU packaging system
- Custom photography & illustration commission
- Brand launch landing page (designed + built)
- Pitch deck + investor brand kit
- 90 days of post-launch support
FAQ
Things founders ask before they say go.
How long does a branding project take?
Launch packages ship in 3 weeks. Scale packages run 5 weeks. Flagship builds run 8 weeks. We work in fixed sprints — no scope creep, no surprise timelines. If your launch date is locked, tell us upfront and we'll back-time everything around it.
How many design directions will we see?
Two complete directions per project. Both built to a shippable level — not mood boards. You pick one, we refine through two rounds, you sign off. We don't believe in showing eight rough options. That's a vendor pattern, not a strategic one.
Are these prices final?
The discounted prices shown are part of our current launch promotion and are honored for any project booked in the active cycle. Once we move out of the promotional window, original rates (₹14,999 / ₹24,999 / ₹34,999) apply. Lock your slot now to keep the discounted rate.
Do you work with founders outside India?
Yes. We've shipped projects across Asia, Europe, the Middle East, and the US. All work happens async with one weekly live review. WhatsApp, email, Notion — whatever your team uses. Pricing in INR or USD on request.
What do you need from us to start?
A short brief (we'll send a template), a 60-minute kickoff call, and access to whatever exists today — old logo, social, deck. If you're pre-launch and have nothing, even better. Many of our best brands started with a name and a one-pager.
Who owns the work after delivery?
You do. 100% transfer of all source files, working files, and IP rights on final payment. No locked Adobe files, no perpetual license games. Custom typography or photography is licensed to you for the agreed scope; we'll always document this clearly upfront.
What happens after launch?
Every package includes post-launch support (30 days for Launch/Scale, 90 days for Flagship) for tweaks, file requests, and team training. After that, most clients move to a creative retainer for ongoing campaign work, social, and quarterly brand reviews.
Ready to build a brand that compounds?
Stop competing on price.
Start compounding on brand.
Tell us about your project on WhatsApp. We'll come back with a brand audit and a recommendation in 24 hours — free, no pitch deck.
Reply within 4 hoursFree brand audit50% launch discount