Service / Performance Marketing

Real customers,
not just impressions.

Performance marketing for retailers, local businesses, D2C brands, and SMBs. Meta, Google, YouTube, WhatsApp Ads — built to bring you leads, calls, store visits, app installs, and sales. Starting at ₹19,999/month.

Get a free account auditSee packages from ₹19,999
200+ SMBs scaled4.7x avg ROAS47% avg CAC reduction
Live performance · Q2 2026
Active client campaigns
200+SMBs scaled
Avg ROAS
4.7x
↑ +0.9x QoQ
CAC reduction
47%
↓ vs baseline
Active campaigns
23
↑ 4 launching
MER
3.2x
↑ healthy
Revenue from paid · Last 12 weeks+187%
What we grow for you

Real outcomes by business type.
Not vague “more visibility.”

Whether you're a retailer, a clinic, a coaching center, or a D2C brand — we know exactly which campaigns work for your category. Real costs from our 200+ active clients across India.

Lead generation

₹250–₹650 / qualified leadvaries by industry

Form fills, demo requests, consultations. We capture intent across Meta, Google Search, and landing pages.

Best for: real estate, clinics, coaching, services

App installs

₹15–₹65 / installiOS & Android

Optimized for D7 retention, not just CPI. Meta install campaigns + Google UAC + YouTube top-of-funnel.

Best for: fintech apps, consumer apps, gaming, edtech

Local store walk-ins

₹60–₹180 / store visitGoogle ads + GMB

Hyper-local geo-targeted ads. Google My Business optimization. Drive nearby customers into your physical store.

Best for: retailers, restaurants, salons, gyms

Ecommerce sales

3.5x–5x ROAS typicalacross Meta + Google Shopping

Catalog ads, dynamic retargeting, Google Shopping. We scale revenue while keeping CAC under your LTV / 3 ratio.

Best for: D2C brands, online retailers, marketplaces

WhatsApp leads

₹70–₹220 / chat startedclick-to-WhatsApp ads

Click-to-WhatsApp campaigns on Meta. Customers message you directly — you close the sale on WhatsApp Business.

Best for: services, consultations, B2B, retailers

Calls & bookings

₹50–₹140 / callGoogle call ads + GMB

Click-to-call ads on Google Search, GMB optimization, call tracking. Phone rings when nearby customers search.

Best for: local services, plumbers, doctors, dentists
What we report on

Vanity metrics tell pretty stories.
We track real revenue.

Platform-reported ROAS overstates true business contribution by 2x to 5x. Most agencies show you what makes them look good. We show you what actually moves your business.

What others show you

Vanity metrics

  • Impressions & reach
    How many people saw the ad. Tells you nothing about who acted.
  • CTR & engagement
    A click is not a customer. High CTR + zero revenue means a misaligned ad.
  • Platform-reported ROAS
    Inflated by 2–5x because each platform claims credit for the same conversion.
  • Cost-per-click
    Cheap clicks from the wrong audience are still wasted money.
What we report on

Real revenue metrics

  • Incremental ROAS
    Revenue your ads actually caused, after stripping out organic and brand-search baseline.
  • CAC & payback period
    What each new customer costs and how fast they pay back. Should be under 12 months.
  • MER (Marketing Efficiency Ratio)
    Total revenue ÷ total ad spend across all channels. The single number that doesn't lie.
  • Contribution margin
    Profit after cost-of-goods, ad spend, and fees. The number that actually pays your salary.
Channels we run

Full-funnel orchestration.
Not channel silos.

Each platform plays a different role in your funnel. We run them as one connected system, not 4 disconnected campaigns.

M

Meta Ads (Facebook + Instagram)

Top + Mid funnel · Discovery & retargeting

Best-in-class targeting for D2C, lifestyle, and consumer brands. We use Advantage+ campaigns for reach, manual prospecting for high-intent, and dynamic retargeting for cart abandoners.

Best forD2C ecommerceMobile appsLifestyle brandsLead gen
G

Google Ads (Search + Performance Max)

Bottom funnel · High-intent capture

Catch buyers when they're actively searching. Search captures intent, Performance Max scales product feeds, Shopping ads dominate ecommerce SERPs.

Best forEcommerce shoppingSaaS trialsLocal servicesB2B intent
Y

YouTube Ads

Top funnel · Video-driven demand

Where founders build the brand at scale. Skippable ads for awareness, in-stream for product launches, retargeting for high-CPC verticals.

Best forBrand launchesProduct demosMobile app installsEducation
W

WhatsApp Ads (Click-to-Chat)

Conversion specialist · Direct chat funnel

India's highest-intent ad format. Customers click your Meta ad and land directly in WhatsApp chat with you. Converts 3-5x better than landing pages for services, retailers, and consultations.

Best forLocal retailersService businessesReal estateConsultations
Real numbers, real clients

Case studies, not vanity slides.

Every metric below is incremental, attributed, and verifiable. Anonymized client names per NDA — full case decks shared on request.

D2C wellness brand
Ecommerce
Final ROAS
3.8x
CAC drop
−47%
Spend scaled
4x
MER lift
+62%

Restructured their Meta + Google account from scratch — consolidated 47 campaigns into 6, fixed CAPI tracking, rebuilt creative testing cadence. Scaled spend 4x while improving ROAS.

₹1.2Cr spend90-day case
Multi-store retailer
Local Retail
Store walk-ins
2,400+
Cost / visit
₹42
Sales lift
+38%
WhatsApp leads
1,800

A 4-store fashion retailer in Bangalore. Hyper-local geo-targeted Meta + Google ads. WhatsApp click-to-chat for queries. GMB optimization for all 4 locations. Foot traffic up 38% in 60 days.

₹1.8L spend60-day case
Consumer mobile app
Mobile App
Install ROAS
5.2x
CPI drop
−52%
D7 retention
+24%
Total installs
340K

Meta install campaigns optimized for D7 retention, not CPI. YouTube + Google UAC ran in parallel for top-of-funnel. Aggressive creative testing — 80+ ads per month. Installs scaled while quality held.

₹65L spend120-day case
First 90 days

Exactly what happens
after you sign.

No vague month-long blocks. Every milestone has a deliverable, a date, and an owner.

Week 1
Account audit & tracking setup

Full audit of existing accounts (or fresh setup). GA4, Meta CAPI, GTM server-side tagging, conversion event mapping, attribution model selection.

Audit deckTracking checklist90-day roadmap
Week 2
Strategy & creative kick-off

Channel mix decided based on funnel goals. First creative batch produced (15–30 ads). Landing page or CRO improvements identified.

Channel planCreative batch v1Audience map
Week 3–4
Launch & learn

Campaigns go live with controlled budgets. Daily monitoring, no scaling yet. We let the algorithms exit learning phase before optimizing.

Live campaignsDaily Slack updatesWeek 4 review
Week 5–8
Optimize & iterate

Kill what doesn't work. Double-down on winners. New creative every 2 weeks. Audience refinement. Budget reallocation across channels.

Winners reportCreative refreshChannel rebalance
Week 9–12
Scale to target ROAS

Once unit economics are proven, scale spend on winners. Add new channels if fit. Build first incrementality test to validate true ROAS.

Scaled budget planIncrementality test90-day report
Packages · Pick yours

Built for Indian SMBs.
Starts at ₹19,999.

No long contracts. No agency lock-ins. Pay monthly, scale up when you're ready, downgrade or pause anytime. Ad spend is separate — you control your budget on Meta & Google directly.

Starter · For first-timers

Starter

₹19,999/month
+ ₹10K minimum ad budget on Meta or Google

Best for retailers, restaurants, salons, clinics, coaching centers, and local services starting their first ad campaigns.

  • 1 platform: Meta or Google
  • Single goal: leads, calls, or sales
  • 8–15 ad creatives / month
  • WhatsApp lead capture setup
  • Weekly WhatsApp report + dashboard
  • Cancel anytime, no lock-in
Start at ₹19,999
Growth · Most popular

Growth

₹44,999/month
+ ad budget your choice (recommended ₹30K–₹1L)

Best for established SMBs, retailers scaling, D2C brands, real estate, edtech, and service businesses ready to grow.

  • 2 platforms: Meta + Google
  • Multi-objective: leads + sales + calls
  • 20–30 ad creatives / month
  • Landing page + WhatsApp funnel
  • Weekly demo call + live dashboard
  • WhatsApp Ads (click-to-chat)
  • 30 days' notice to cancel
Get Growth at ₹44,999
Scale · Custom pricing

Scale

₹89,999/month +
or % of ad spend (10–15%) for ₹5L+ media spend

Best for brands running ₹3L+/month in ad spend, multi-store retailers, growing D2C, fintech apps scaling.

  • All 4 platforms (Meta, Google, YT, WhatsApp)
  • Dedicated 2–3 person pod
  • Unlimited creative testing
  • Daily Slack + weekly demos
  • Custom Looker dashboards
  • Quarterly business reviews
Get custom quote
Quick math

How many customers can your budget get you?

Realistic estimates from our 200+ active campaigns across India. Drag the slider, pick your goal, see the math.

1Pick your goal
2Monthly ad budget
₹50K/month ad spend
₹10K₹1L₹2L₹3L
3Estimated outcome
Per month, with optimized campaigns
77–200 qualified leads
~₹250–₹650 cost per result
Recommended: Growth package ₹44,999/moMulti-platform, 20-30 ad creatives, weekly demos
Get this on WhatsApp
Ready to talk?

Free 30-min
account audit.

Send your ad accounts. We come back with 3 specific things to fix in your first call — no commitment, no sales pitch. If we're a fit, we move forward. If not, you keep the audit.

WhatsApp usEmail us
₹14.2Cr+ managed4.7x avg ROASReply < 4 hours
How fast can I see results?
First signals on paid channels (CTR, CPL stabilizing, conversion data) typically show in weeks 2–4. Stable, scaled performance with reliable ROAS and CAC numbers usually takes 60–90 days. We're skeptical of any agency promising “results in 7 days” — it usually means they're optimizing for vanity metrics, not revenue.
How is this different from in-house?
An in-house team makes sense once you're running ₹15L+/month in media spend and need full-time channel experts. Below that, you get more leverage from an agency — you tap into senior media buyers, creative teams, and tech infrastructure at a fraction of the cost of building it yourself. We work alongside in-house teams too, often handling specific channels (LinkedIn, YouTube) while in-house owns Meta + Google.
Who owns the ad accounts?
You do. Always. Day 1, day 100, day 1000. We get manager-level access to your existing accounts (or set up new ones in your name). If we ever part ways, you keep everything — campaigns, creative assets, audience lists, conversion data, dashboards. No agency lock-in. Ever.
What about minimum ad spend?
For our retainer model, we recommend ₹10K/month minimum media spend — below that, the platforms can't collect enough conversion data to optimize. For our hybrid and % of spend models, the minimum is ₹1L/month and ₹5L/month respectively. We'll honestly tell you if your budget is too low for performance marketing to work — sometimes the right answer is “wait 3 months and come back with more budget.”
How do you track conversions in 2026 with privacy changes?
Server-side tagging via GA4 + Meta Conversions API + Google Enhanced Conversions, hooked into your CRM or backend. We don't rely on browser pixels alone — they're ~30% accurate post-iOS 14.5. Every account we run gets first-party data infrastructure built early so attribution holds up. We also run quarterly incrementality tests to validate that platform-reported numbers match true business contribution.
What's the contract / cancellation policy?
Month-to-month contracts. 30 days' notice to cancel. No long-term lock-ins. We earn the renewal every month with results — if we're not delivering, you should leave. Most clients stay 12+ months because the unit economics keep improving, not because they're stuck.
Do you handle creative or just buying?
Both. Performance marketing in 2026 is 60% creative, 40% media buying — the algorithms have largely automated targeting, so what separates winning campaigns from losing ones is creative variety and refresh cadence. We produce 15–30 new ads per month per client (static, motion, UGC-style), test ruthlessly, and kill anything that doesn't hit benchmarks within 7 days.