Service / Influencer Marketing

Real creators.
Real conversions.

A vetted network of 50,000+ creators across nano, micro, mid-tier, macro, and mega tiers. Built for Indian SMBs and D2C brands who want actual ROI, not just impressions. Custom proposals in 24 hours.

Free strategy callSee creator tiers
50,000+ creator network12+ niche categoriesAvg 4.2x campaign ROI
PK
Micro8.2%
@priyaglow
47K · Beauty
RM
Mid3.4%
@runwithrohit
320K · Fitness
AS
Nano11.8%
@ankita.eats
8.4K · Food
VK
Macro2.1%
@vikrantcodes
1.2M · Tech & Startup
SD
Micro6.5%
@sneha.styled
62K · Fashion
AR
Mid4.0%
@arjun.travels
180K · Travel
The 5 creator tiers

Pick the right tier for your goal.

Bigger followings don't mean better ROI. Each tier has different economics, engagement, and use cases. Here's exactly what each one delivers.

01
Nano creators
1K–10K followers
Reel rate₹2K–₹8K
Engagement6–12%

Hyperlocal seeding, regional campaigns, authentic word-of-mouth, UGC at scale.

Build roster
02
Micro creators
10K–100K followers
Reel rate₹8K–₹80K
Engagement3–7%

D2C sweet spot. Performance-driven campaigns, conversion content, paid whitelisting.

Build roster
03
Mid-tier creators
100K–500K followers
Reel rate₹50K–₹3.5L
Engagement1.5–4%

Branded content campaigns, product launches, integrated YouTube partnerships.

Build roster
04
Macro creators
500K–2M followers
Reel rate₹2L–₹12L
Engagement0.8–2.5%

Big-brand awareness plays, multi-platform launches, category leadership campaigns.

Build roster
05
Mega & celebrity
2M+ followers
Reel rate₹25L+
Engagement0.5–1.5%

Mass-market launches, IPL/cricket category, FMCG TVC-replacement, celebrity endorsements.

Build roster
Niche multipliers

Your category changes the math.

A beauty creator with 45K followers charges more than a fitness creator with 180K. Audience buying power and category specificity drive the multiplier — not raw follower count.

💄
Beauty
+40–60%
👗
Fashion
+30–50%
📊
Finance
+50–80%
📱
Tech
+25–45%
🍔
Food
Baseline
✈️
Travel
+15–30%
🏋
Fitness
Baseline
👶
Parenting
+20–40%
🎮
Gaming
+15–35%
🎓
Education
+10–25%
🧘
Wellness
+25–45%
✨
Lifestyle
+10–20%
Platform rate cards

Instagram & YouTube. Different economics.

YouTube charges 2–3x more than Instagram for similar reach because of production effort. Reels have overtaken feed posts as the default deliverable. Here's real 2026 pricing across formats.

IG

Instagram

Where most creator budgets land in India

Reels (1 video)₹15K–₹3.5L
Reel + 3 Stories + 1 post₹25K–₹4.5L
Static feed post₹8K–₹1.5L
Story (3-frame)₹3K–₹50K
Whitelisting (paid ads)+40–80% premium
Note: Reels command premium pricing because Instagram's algorithm favors them — 67% more reach on average than feed posts.
YT

YouTube

Higher rates, longer content lifespan

YouTube Shorts₹10K–₹2.5L
Mid-roll integration₹30K–₹5L
Dedicated long-form₹75K–₹15L
Series partnership (3+)₹2L–₹25L
Pinned comment / link+15–25% addon
Note: YouTube content keeps generating views and conversions for 6–18 months. Higher upfront cost, much longer ROI tail than Instagram.
Real campaign cases

Numbers from actual brands.

Anonymized client names per NDA. Full case decks shared on request after a strategy call.

D2C beauty brand
Beauty
Total reach
2.4M
Sales lift
+182%
ROI
5.6x
Creators
22

22-creator micro roster (40K–90K followers each), all beauty + skincare niche. Whitelisted top 6 performers as Meta ads. Used affiliate codes per creator for clean attribution.

Mix: 22 micro creators60-day case
Local restaurant chain
F&B
Footfall lift
+47%
Reservations
3,200
Cost / visit
₹38
Creators
35

35 nano food creators across 4 city neighborhoods. Each got a complimentary meal + ₹3K. Hyperlocal targeting. Foot traffic up 47% across all 4 outlets in 30 days.

Mix: 35 nano creators30-day case
Mobile app launch
Fintech
Total installs
240K
CPI
₹28
D7 retention
38%
Creators
12

Hybrid mix: 8 mid-tier finance creators on YouTube + 4 macro tech creators on Instagram Reels. Tracked installs via creator-specific UTM links. 240K installs in 90 days.

Mix: 12 mid + macro90-day case
How it runs

From brief to live in 14 days.

A repeatable 6-step process. Same flow whether you're running 5 nano creators or 50 micros across multiple platforms.

Step 01
Day 1–2
Brief & goals

Goals locked, audience defined, budget & timeline agreed. Output: signed campaign brief.

Step 02
Day 3–5
Creator discovery

15–30 shortlisted creators with engagement audits. You approve the final roster.

Step 03
Day 6–9
Outreach & contracts

We negotiate rates, lock contracts, handle GST. You see final pricing before signing.

Step 04
Day 10–12
Content briefing

Each creator gets a tight brief, sample scripts, dos & don'ts. Drafts reviewed before posting.

Step 05
Day 13–14
Live & track

Content goes live in waves. UTM links, promo codes, pixel tracking. Daily performance updates.

Step 06
Day 15+
Whitelist winners

Top 20% performers get whitelisted as paid ads. Compounds organic reach with paid scale.

Pricing · Custom-built

No fixed packages. Just real proposals.

Influencer marketing pricing depends on too many variables to fit a generic tier — creator mix, niche multipliers, platform, exclusivity, whitelisting. We send you a transparent custom quote within 24 hours.

One package · Built for you

Custom creator program

Whether you're testing your first 5 nano creators or running a 50-creator always-on program, the structure adjusts to your goals, category, and budget.

From ₹X
based on scope · quote in 24 hours
creator fees billed transparently — you see every rupee
What you always get
  • Vetted creator discovery + audits
  • Contract negotiation + GST handling
  • Content briefing + draft reviews
  • UTM links + promo codes per creator
  • Whitelisting setup (optional)
  • Live performance dashboard
  • Final report with full attribution
What it depends on
  • Creator mix & tier — nano vs micro vs macro changes the math
  • Number of creators — 5 nano costs less than 30 micro
  • Niche & category — beauty/finance carry +40–80% premium over food/fitness
  • Platform — YouTube charges 2–3x Instagram for similar reach
  • Whitelisting budget — adds 40–80% on top of base creator fee
  • Exclusivity terms — category lock-ins add 30–100%
  • Campaign duration — one-shot vs always-on retainers
Get custom proposalReply within 4 hours · no commitment
Ready to talk?

Free 30-min
creator strategy call.

Tell us your category, audience, and goals. We come back with a creator shortlist + budget breakdown in your first call — no commitment, no sales pitch.

WhatsApp usEmail us
50K+ creators4.2x avg ROIReply < 4 hours
How do you find the right creators?
We use a combination of platform-native discovery (Meta Creator Marketplace, YouTube BrandConnect), specialized tools like Modash and Phyllo, and our own 50,000+ creator database built over 4 years. Every creator gets vetted on engagement authenticity (we audit for fake followers), audience quality (location, demographics, buying intent), and content fit. You see the shortlist with full audit data before we approach anyone.
Do you guarantee specific reach or sales numbers?
No legitimate agency does. Influencer marketing is performance-driven but not deterministic — results depend on creative fit, product-market match, seasonality, and audience response. What we do guarantee: vetted creators, authentic engagement (we audit for fake followers), proper tracking, and full transparency on every rupee spent. We model best/mid/worst case scenarios before launch and report against them weekly.
What is whitelisting and why does it matter?
Whitelisting means we run a creator's organic post as a paid Meta ad from their account — you get the trust and authenticity of a creator post combined with the targeting precision of paid media. It typically costs 40–80% more than the base creator fee, but delivers 2–3x better conversion rates than running the same content as a brand ad. Included in our Growth package, optional in Starter.
What if a creator doesn't deliver or ghosts us?
Every creator signs a written contract before payment with deliverables, timelines, and milestones. We pay 50% upfront, 50% after content is approved and live. If a creator misses deadlines or under-delivers, we either secure a re-shoot at no extra cost or replace them with a backup. Our backup creator process kicks in if anyone ghosts — we always have 2–3 vetted alternatives lined up per slot.
How do you handle GST and creator invoicing?
We handle all creator invoicing, GST compliance, and TDS deductions on your behalf. Registered creators charge 18% GST on top of their base fee. We consolidate everything into one monthly invoice from us — you don't deal with 20 different creator invoices, GST numbers, or payment chases. Compliant, audit-ready, painless.
Do creators actually use our product or just post about it?
For nano and micro tier campaigns, we ship product to every creator before brief — they need to use it to post authentically. We screen creators who treat brand deals as transactional and avoid them. For mid-tier and above, we sometimes work with creators who don't use the product personally but have audiences that match — we're upfront about which creators are which, and we structure briefs accordingly.
Can I do exclusivity with a creator?
Yes, but it costs more — typically 30–50% premium for category exclusivity (e.g. "no other beauty brands for 90 days") and 100%+ for full exclusivity. For most SMB campaigns this isn't needed; what matters more is locking usage rights so you can repurpose content across your owned channels.